Gym Standard redevelops into multi-use creative space and gallery, SWISH PROJECTS
Gym Standard, the North Park high-end streetwear staple, announced Monday that it will be undergoing a redevelopment to open as a multi-use creative space, known as SWISH PROJECTS.
The boutique—which has gained critical acclaim over its six years in operation for top-of-the-line brand collaborations, unique art curation, and rare clothing selection—will begin its remodel at the end of the week and is slated to re-open Spring 2019.
According to the SWISH PROJECTS announcement, the new creative space (which will function primarily as an art gallery) will be opened with the "mission to engage and inspire the San Diego community through art exhibitions, poetry readings, installations, pop-ups and live music."
"Since we opened our doors in 2013, [Gym Standard has] organized over 40 art shows, 45 in-store concerts, 35 poetry readings and 25 pop-up shops to help shed light over our community.”
The redevelopment will work to expand on these ventures and further highlight San Diego's creative community.
Along with the announcement, SWISH PROJECTS also released a GoFundMe page to help raise funds for the space, which will be used to "support the philosophy of making art accessible to San Diego’s diverse community through our program initiative to exhibit emerging, established and international artists — while creating a platform for local artists to reach an international audience.”
SWISH PROJECTS will be managed by Gym Standard founder Edwin Negado, rapper and comedian Wordsplayed, and Julian Klincewicz, famed artist noted for his work with Gosha Rubchinskiy, Kanye West, Jay Z and Beyonce. Together the team will bring over six year of art and music experience in programming to the heart of North Park, striving to create a sustainable operating model through innovative partnerships, sponsorships, and engaging events.
You can donate to the GoFundMe page here. As stated by Negado, every little bit can go a long way into helping enrich our community.