Live Nation purchases the North Park Observatory as the latest in a series of power flexes
Live Nation, the world's biggest events promoter, has officially taken over Southern California's top independent venues, the Santa Ana Observatory and its sister location, the North Park Observatory.
Ever since opening the Santa Ana location in 2011, the 1,000-capacity venue (and it's 300-cap Constellation side room) has made a splash in the Southern California music scene. Through relevant programming and strategic partnerships, the then-independent music venue quickly established itself as a mainstay stop for major artist tours, effectively breaking the stranglehold Los Angeles held over the SoCal market.
In 2015, the Observatory operation expanded when it announced that Goldenvoice (Coachella, FYF, Firefly) would be handling all of the venues bookings, along with the opening of a new location in San Diego. However, in late 2018, it was announced that Observatory would be terminating its relationship with Goldenvoice and would be exclusively booking through Live Nation, Goldenvoice's top competitor.
Now, four months later, it appears that agreement has led to an official buy-out of both Observatory locations.
“We are proud to bring both of these popular music halls into our family of great venues throughout Southern California and the country,” Live Nation Clubs and Theaters President Ron Bension said in a press release.
“Both Observatories have a strong fan base in their respective markets and offer great musical experiences. We’re looking forward to continuing that tradition,” he added.
Along with the North Park Observatory, Live Nation has exclusive concert booking agreements with San Diego State University’s Viejas Arena at Aztec Bowl and SDSU’s Cal Coast Credit Union Open Air Theatre, as well as a 1,142-seat El Cajon venue expected to open in the fall. More updates soon.